Fern & Foam

This project focuses on developing a cohesive brand campaign by applying key design principles such as branding strategy, target market research, and typographic relationships. Using Fern & Foam, a café and plant shop in Savannah, Georgia, as the featured brand, students will create a professional visual identity that reflects its airy botanical atmosphere, floral inspired drinks, and community centered events like Sip and Repot nights and poetry readings.